Sunday, May 24, 2020

Indian School of Business Rob a Shop - 1127 Words

INDIAN SCHOOL OF BUSINESS | ROB A SHOP 1. PARTICIPANTS’S BACKGROUND Aarushi Khanna Brought up in the Middle East and pursued Chemical Engineering from NITK, Surathkal. Business development/entrepreneurial experience as part of two high technology and research start-ups in the field of mobile application development and robotics automation. Led several projects across sectors such as mobile banking, retail, FB, social networking and interactive advertising/animation. Nakul Vakil A Bachelors degree in Electronic Engineering from the Maharaja Sayajirao University of Vadodara in 2009. Started own design studio in early 2010 working on local Design projects on web and print media. Started A.Live Mind in 2012. Extensive knowledge of local market and internet trends. Proficient in UI/UX and Marketing. 2. BUSINESS MODEL Rob-a-Shop (RAS) is Software as a Service (SaaS Model) that is designed to enhance a users’ shopping experience by having a conversation between them and their favorite brands. RAS is a location based deal aggregator for the customers and a provider of customer behavior data analytics to the retailers. Our goal is to provide an affordable marketing space to small and large retail business owners where they have complete control over various marketing campaigns they broadcast and receive valuable feedback for the same to plan future events. RAS gives small and large size retail business owners a medium to promote their products and services, using aShow MoreRelatedYes We Cannabis3839 Words   |  16 Pagessitting on top of it when it does? ArcView aims to bridge the gap between would-be financiers of this new industry -- investors who sometimes know little about marijuana -- and would-be entrepreneurs in it, who sometimes know little about finance or business. ArcView launched its Angel Network in November 2011 -- right in the teeth of a federal crackdown during which hundreds of medical marijuana dispensaries in California, Michigan, and Montana were being closed down, killing investor enthusiasm. ButRead MoreCoke vs Pepsi in India6705 Words   |  27 Pages THE INDIAN SOFT DRINKS INDUSrRY In India, over 45 percent of the soft drinks industry in 1993 consisted of small manufacturers. Their combined business was worth $3.2 million dollars. Leading producers inc1uded Parle Agro (hereafter Parle), Pure Drinks, Modern Foods, and McDowells. They offered carbonated orange and lemon-lime beverage drinks. Coca-Cola Corporation (hereafter Coca-Cola) was only a distant memory to most Indians at that time. The company had been present in the Indian marketRead MoreMarketing Project of Reckitt Benckiser19417 Words   |  78 Pagesand marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazines annual ranking of the best performing companies within the Samp;P European 350.The companys strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% ofRead MoreMarketing Project of Reckitt Benckiser19403 Words   |  78 Pagesand marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazines annual ranking of the best performing companies within the Samp;P European 350.The companys strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% ofRead MoreWomen as Commodity8915 Words   |  36 Pageshigh as 500,000 rupees. Thus amniocentesis or sex determination of t he child in the womb is being sought by couples to know if it is female or male. Many female fetuses have been killed because of this method as couples whom prefer sons. One Indian said: It is better to spend 500 rupees (for amniocentesis) now than to spend 500,000 rupees later for a daughters marriage dowry. Japenese women feminists have decried thir countrymen who leave their wives walking ten feet behind him, therebyRead MoreWomen as Commodity8899 Words   |  36 Pageshigh as 500,000 rupees. Thus amniocentesis or sex determination of t he child in the womb is being sought by couples to know if it is female or male. Many female fetuses have been killed because of this method as couples whom prefer sons. One Indian said: It is better to spend 500 rupees (for amniocentesis) now than to spend 500,000 rupees later for a daughters marriage dowry. Japenese women feminists have decried thir countrymen who leave their wives walking ten feet behind him, therebyRead MoreGeorge Orwell23689 Words   |  95 Pagesup with power politics. The ‘realism’ which is preached in Japanese and Italian newspapers would horrify them. One can learn a good deal about the spirit of England from the comic coloured postcards that you see in the windows of cheap stationers’ shops. These things are a sort of diary upon which the English people have unconsciously recorded themselves. Their old-fashioned outlook, their graded snobberies, their mixture of bawdiness and hypocrisy, their extreme gentleness, their deeply moral attitudeRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth –Read MoreSocial Networking Sites-Boon/Bane15517 Words   |  63 Pageshis caste identity had been a hurdle in life. Another user promptly replied with a prescription: Ignorance is bliss. The conversation was then interrupted by a user who accused the two of being undeserving beggars who had cornered seats in schools, colleges and government offices. Soon, the thread was ablaze with hundreds of responses in a free-for-all mudslinging competition and a crash course in the choicest Hindi expletives. Social networking sites Orkut and Facebook have become a fertileRead MoreInnovators Dna84615 Words   |  339 Pagesthe Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar from 1996–2006. is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School and the architect

Wednesday, May 13, 2020

Term Paper About Religion and Democracy

A legitimate government is crucial to the prosperity of a country and its people. A government that is acceptable to everybody is a product of a democratic process. Democracy is a system of governance where electing and replacing of an incumbent government is done through free and fair elections, (Adams Henry, 2008:2-5.)In a democratic system the government and the citizenry enters a social contract. The government is given the mandate by the electorate, to implement the social contract for the fixed period of time, failure to which it is kicked out through an election. Besides elections a democratic system displays the following features: Recurrent free and fair elections,   Ã‚  Human rights are respected, political party pluralism exists, and above all civil society is tolerated (Ibid: 15-17). It is impossible for the state to remain religious at the same time democratic. In every jurisdiction there are always people of different religious orientation. They may be affiliated to d ominant or minority religions, therefore it is prudent for every state to remain secular in order to uphold the rights of every religion. Depending on the location of the state there’s always a dominant religion and minority religion. A dichotomy between governance and religion   should be there, to avoid the Un- necessary conflicts that arise due to different ideologies of different religions, (Anderson, John ,2006:78-85).In a secular state religion play a very instrumental role in nurturing democracy, by giving direction to the government where it has faulted. The cause of the reformation of the church in 1450-1550 A.D was due to intolerance of individual views and liberties. The modern religions have not transformed either, they are still conservative by opposing new ideas . The principle of liberalism is a key facet of a democratic state; therefore any state that claims to be democratic must uphold this principle. It becomes difficult for such a state to uphold the same principle if it maintains the duality of religion and democracy because most of religions, do not allow people to behave as they wish as long as they don’t enfranchise on the rights of others. The Duality Of Democracy And Religion In Middle East The Middle East comprises countries like Iraq, Iran Saud Arabia and many others. My discussion will be limited to Iran by examining the implications or possibility of maintaining this double characteristic. In situations where extreme fundamental principles of a religion like Islam are the basis of governance, it is difficult to nurture the spirit of democracy. Sharia law is very intricate hence difficult for liberal ideas of a modern government to penetrate. Majority of the states in Middle East are governed by extreme Islamic fundamentalism which is opposed to western liberal ideas, (Sayed ,Khatab 2007:107-112 )The system of governance in Iran   is based on extreme Islamic fundamentalism where the Koran is the only document recognised when interpreting social political and economic issues. It is illegal to refer to any other book or document. Iran like many other states it is a republic but it is a special republic, where the highest office is that of a supreme leader. The second most powerful office to the supreme leader is the presidency. The qualification of the supreme leader is that he must have had intense training in Islamic law and must be someone of justice. The supreme leader is the appointing authority of the powerful offices like the commander of the armed forces, director of communication, and the chief judges who decides the bills that becomes the law and determines who runs for presidency and parliament. What the supreme leader pronounces becomes the law because according to the Koran the Muslims are not supposed to challenge what their leader says, (ibid: 123-125). Implications of Religion to Democracy in Iran Historically the supreme leaders have, evaded elections yet they are vested with appointing authority. Therefore his leadership is not legitimate because people are not given the opportunity to elect an individual whom they want. Therefore there’s, a tendency of a supreme leader to impose his leadership to be accepted. In a democratic state, the culture of regular and free elections of the parliamentarians, and the executive is practised. Although regular elections has been conducted in Iran, it has not been free and fair because the supreme leader, single headedly appoints the high court judges who decides who to run for presidency or parliament therefore the outcome of the elections can easily be predetermined by the supreme leader. Besides exclusive power to appointment the supreme leader has got no proper checks and measures because his word is law and must be respected by the parliament. Therefore the supreme leader can misinterpret the law to favour his personal interests. In a country like Iran where the Koran is the basis of the society there’s a threat of discrimination. The Koran discriminates against women and the minority religions. The rights of people who subscribe to minority religions are always abused they intimidated and denied freedom of expression. (Charles   ,E 2001:200-205 ) In order to successfully to incorporate the aspect of religion in democracy the Islamic region must be modified in away to suit democracy. Islamic subgroups like Islamic brotherhood which incorporates secularism in Islamic culture, is friendly to democracy hence should be encouraged. Work cited Anderson, John Religion Democracy and democratisation Rutledge (2006) Sayed, Khatab Democracy in Islam   Rutledge (2007) Charles, E   Between the state and Islam Cambridge university press(2001) Adams, Henry Democracy :An American Novel Cosmo (2008)

Wednesday, May 6, 2020

Statistics and Psychology Free Essays

There are numerous applications of statistical reasoning and research methods in the field of psychology. From simple aspects of reading and interpreting psychology articles, to completing personal research, statistics is a necessary concept to understand. The scientific method is essential to research, and many of the concepts cross the lines into statistics. We will write a custom essay sample on Statistics and Psychology or any similar topic only for you Order Now It is also imperative for us to compare and contrast the characteristics of primary and secondary data. Ultimately, the focus of these topics centers on the application of statistical reasoning in psychology.Statistics in Psychology One might ask themselves how mathematical concepts could possibly apply to psychology. The answer is simpler than many imagine, all one has to do is focus on the interpretation. Reading psychology research articles is a common occurrence for anyone in the field. Without the ability to understand the jargon, tables, graphs, and other aspects at the heart of statistics, one is unable to truly process the findings of research (Aron, Aron, Coups, 2009). Research is an iatrical part to nearly every field of psychology, but especially those who seek to answer questions and gain insight to problems.Most fields of psychology –including counseling and clinical focuses- require answers to questions (Aron, Aron, Coups, 2009). Answering questions requires some form of research, which uses statistics on some level. To answer many of these questions, research is done with some application of the scientific method. Research and the Scientific Method When searching for the answer to a problem, most go about it in an orderly way. The research done in the scientific method is simple application of systematic and logical steps to problem solving (Cowens, 2006).Using the five-step process allows researchers to examine any inquiry. The Five-Step Approach The first step is to determine a problem to solve, or make an observation (Cowens, 2006). This can be a simple question or a more complex desire to understand how or why something works. For instance, a psychologist seeks to understand why certain object triggers rage in a patient. Step two is to determine a hypothesis (Cowens, 2006). A hypothesis is usually a speculation or idea about how or why something happens. This step seeks to predict the outcome or reasoning of the problem.The psychologist may form the hypothesis that the object triggers rage because the patient associates the object with past trauma. Now it is time to test the hypothesis. Experimentation and research enters the picture for this step (Cowens, 2006). To test the hypothesis, the psychologist may use sessions or questions as research. They may also try other objects, or use hypnosis to recall the trauma. Recording the observations is an essential step in the scientific method (Cowens, 2006). All observations are important, and frequency tables, graphs, and charts explore the statistical application of the scientific method.In addition to these, psychologists may use notes to explore the reasoning. The final step is drawing a conclusion (Cowens, 2006). The purpose of this step is the interpretation of the findings. The results may either support the hypothesis, or raise new questions to explore. The psychologist may find no past trauma, and determine that all purple objects trigger both rage and fear. They then will seek a new hypothesis to begin a new search for answers. Primary and Secondary Data In any aspect of research, it is imperative to consider the validity of results.Primary data is described as data observed or collected directly from first-hand experience (Triola, 2010). Secondary data is published data, or data collected by others (Triola, 2010). Primary data is preferred in research because the knowledge is obtained first-hand, where secondary relies on the observations of others. For instance, more accurate results in a weight study will come from the direct weighing of the patients than asking them their weight. Statistics in Research Psychologists use univariate principles when they measure only one variable and multivariate procedure when using variables to ascertain relationships (Chow, 2002).Psychologists often use statistics to identify areas of research interest. In testing a hypothesis, many researchers need to turn questions into testable numerical data. One of the most common statistics applications is the testing of the null hypothesis. The null hypothesis involves the original claim –like 50 out of 100 patients see success in regression techniques to overcome phobias- and turning it into a mathematical claim (Â µ = 50). The alternative hypothesis represents the difference of a claim, or the probability that it is untrue because the test statistic is outside the given range (Â µ ? 50). These claims are tested, and if it is found that less than 50 patients saw success with regression techniques, then researchers are able to use statistical reasoning to disprove the statement. Overall, statistical reasoning is extremely important in the interpretation of research results obtained through the scientific method. Personal Application The concepts discussed throughout this paper have focused on many answers this author hopes to find in her professional life, and has pursued in her personal life. The author cited the example of rage and fear caused by purple, because her nine-year-old sister suffers problems with this concept.After many trials, tests, and visits to therapy, we were able to determine that she associated the color with Barney the dinosaur, and she cross-associated Barney with a fear of dinosaurs coming back to life in an old movie. Although a simple study, it had great impact on this author’s life, and her future pursuit of psychology. Conclusion Sta tistical reasoning in psychology may seem like a contradiction to many. However, any pursuit of answers requires research –which employs the scientific method and statistics. We have determined primary data to be more beneficial and reliable than secondary data.We have also applied the concept of hypotheses to statistics and basic research. In conclusion, even simple understanding in psychology is often related to statistical reasoning. ?References Aron, A. , Aron, E. N. , Coups, E. J. (2009). Statistics for psychology (5th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall Chow, S. L. (2002). Statistics and its role in psychological research. Methods in Psychological Research. Retrieved October 3, 2010 from ProQuest database. Cowens, J. (2006, August/September). The scientific method. Teaching PreK-8. (37)1. 42. Triola, M. F. (2010). Elementary Statistics. (11th Ed. ). Boston, MA: Pearson. How to cite Statistics and Psychology, Papers

Monday, May 4, 2020

Propaganda Techniques free essay sample

Techniques Introduction about Propaganda Propaganda defined as Manipulation of information to influence public opinion. The term comes from Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a missionary organization established by the pope in 1622. Propagandists emphasize the elements of information that support their position and deemphasize or exclude those that do not. Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. Prior to the 20th century, pictures and the written media were the principal instruments of propaganda; radio, television, motion pictures, and the Internet later joined their ranks. Authoritarian and totalitarian regimes use propaganda to win and keep the support of the populace. In wartime, propaganda directed by a country at its own civilian population and military forces can boost morale; propaganda aimed at the enemy is an element of psychological warfare. We will write a custom essay sample on Propaganda Techniques or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Propaganda Techniques are the methods and approaches used to spread ideas that further a cause a political, commercial, religious, or civil cause. They used to manipulate the readers or viewers reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way. Propaganda techniques: Bandwagon: Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is also one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well. When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information. Card stacking: Card stacking, or selective omission, is one of the seven techniques identified by the IPA, or Institute for Propaganda Analysis. It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information. Propaganda Techniques Introduction about Propaganda Propaganda defined as Manipulation of information to influence public opinion. The term comes from Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a missionary organization established by the pope in 1622. Propagandists emphasize the elements of information that support their position and deemphasize or exclude those that do not. Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. Prior to the 20th century, pictures and the written media were the principal instruments of propaganda; radio, television, motion pictures, and the Internet later joined their ranks. Authoritarian and totalitarian regimes use propaganda to win and keep the support of the populace. In wartime, propaganda directed by a country at its own civilian population and military forces can boost morale; propaganda aimed at the enemy is an element of psychological warfare. Propaganda Techniques are the methods and approaches used to spread ideas that further a cause a political, commercial, religious, or civil cause. They used to manipulate the readers or viewers reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way. Propaganda techniques: Bandwagon: Bandwagon is one of the most common techniques in both wartime and peacetime and plays an important part in modern advertising. Bandwagon is also one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not. This is, effectively, the opposite of the other type of bandwagon, but usually provokes the same results. Subjects of bandwagon are compelled to join in because everyone else is doing so as well. When confronted with bandwagon propaganda, we should weigh the pros and cons of joining in independently from the amount of people who have already joined, and, as with most types of propaganda, we should seek more information. Card stacking: Card stacking, or selective omission, is one of the seven techniques identified by the IPA, or Institute for Propaganda Analysis. It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information. Glittering Generalities: Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in defense of democracy they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words. Name Calling: Name-calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name-calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal. Plain Folks: The plain folks propaganda technique was another of the seven main techniques identified by the IPA, or Institute for Propaganda Analysis. The plain folks  device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. The propagandist will often attempt to use the accent of a specific audience as well as using specific idioms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity. This technique is usually most effective when used with glittering generalities, in an attempt to convince the public that the propagandist views about highly valued ideas are similar to their own and therefore more valid. When confronted by this type of propaganda, the subject should consider the proposals and ideas separately from the personality of the presenter. Transfer: Transfer is another of the seven main propaganda terms first used by the Institute for Propaganda Analysis in 1938. Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. However, in politics, transfer is most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself. When confronted with propaganda using the transfer technique, we should question the merits or problems of the proposal or idea independently of convictions about other objects or proposals. Glittering Generalities: Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in defense of democracy they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words. Name Calling: Name-calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name-calling is employed using sarcasm and ridicule, and shows up often in political cartoons or writings. When examining name calling propaganda, we should attempt to separate our feelings about the name and our feelings about the actual idea or proposal. Plain Folks: The plain folks propaganda technique was another of the seven main techniques identified by the IPA, or Institute for Propaganda Analysis. The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. The propagandist will often attempt to use the accent of a specific audience as well as using specific idioms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity. This technique is usually most effective when used with glittering generalities, in an attempt to convince the public that the propagandist views about highly valued ideas are similar to their own and therefore more valid. When confronted by this type of propaganda, the subject should consider the proposals and ideas separately from the personality of the presenter. Transfer: Transfer is another of the seven main propaganda terms first used by the Institute for Propaganda Analysis in 1938. Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind. Although this technique is often used to transfer negative feelings for one object to another, it can also be used in positive ways. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. However, in politics, transfer is most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself. When confronted with propaganda using the transfer technique, we should question the merits or problems of the proposal or idea independently of convictions about other objects or proposals. Testimonials: Testimonials are another of the seven main forms of propaganda identified by the Institute for Propaganda Analysis. Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. Testimonials are very closely connected to the transfer technique, in that an attempt is made to connect an agreeable person to another item. Testimonials are often used in advertising and political campaigns. When coming across testimonials, the subject should consider the merits of the item or proposal independently of the person of organization giving the testimonial. Simplification (Stereotyping): Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences. When faced with simplification, it is often useful to examine other factors and pieces of the proposal or idea, and, as with all other forms of propaganda, it is essential to get more information. Assertion: Assertion is commonly used in advertising and modern propaganda. An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. They often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. Examples of assertion, although somewhat scarce in wartime propaganda, can be found often in modern advertising propaganda. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning. Assertions, although usually simple to spot, are often dangerous forms of propaganda because they often include falsehoods or lies. Lesser of Two Evils: The lesser of two evils technique tries to convince us of an idea or proposal by presenting it as the least offensive option. This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. This technique is often accompanied by adding blame on an enemy country or political group. One idea or proposal is often depicted as one of the only options or paths. When confronted with this technique, the subject should consider the value of any proposal independently of those it is being compared with. Pinpointing the Enemy: Pinpointing the enemy is used extremely often during wartime, and also in political campaigns and debates. This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong. When coming in contact with this technique, the subject should attempt to consider all other factors tied into the situation. As with almost all propaganda techniques, the subject should attempt to find more information on the topic. An informed person is much less susceptible to this sort of propaganda. Simplification (Stereotyping): Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences. When faced with simplification, it is often useful to examine other factors and pieces of the proposal or idea, and, as with all other forms of propaganda, it is essential to get more information.

Saturday, March 28, 2020

Music Experience Essay Example

Music Experience Essay I attended a course on Music Experience in spring 2010. I voluntarily opted for this course because music is a very interesting topic and I wished to have an entertaining elective class to complete the semester. In addition to this, I heard from my seniors that the course would be very easy for one to get A class. Finally I was happy to note that it fitted my schedule easily.Since I had very little knowledge and experience in music, I was eager to know more about different types of music. The enthusiasm inside me towards music made me feel attentive in the class and I was able to learn more and gain experience about music. I could experience how the music students practice during rehearsals and preparations for the concerts. I could later see how they actually performed during the concerts including their facial expressions. After completing the course, I could feel satisfied that I had a nice experience in music and I could gain additional knowledge in music. I can confidently say t hat my expectations were met and I was able to get what I wanted.At the same time, I was disappointed to see students taking a nap or playing with their cellphones during the concerts part of the course. I was also disappointed to see people coming to concerts for just name sake by either coming late or coming few minutes before the termination of the concert. However, I could cherish seeing an elderly person playing piano, and I was very much impressed by his performing and acting. He was very energetic and used to jump sometimes while he was performing. In one of the concerts that I attended, I was surprised to see an entire family performing in a music concert. I don’t remember their names right now, but I could observe that all the family members in that group including their children were using different musical instruments. I was very much impressed by the way they entered the stage, as they were playing a nice music with the saxophone instrument while walking onto the stage. I would personally rate their performance as the best concerts I had attended. The performance of the group was very professional and they started their show with a very amazing play using viola and piano instrument. They had set a good example for the ever-famous proverb â€Å"First impression is the best impression†.My experiences during the course affected a lot of those connections that I described at the beginning of the semester. As mentioned in my home page, other than piano and guitar I didn’t know much about any other musical instruments. Now I have come to know about Viola, Saxophones, violin, and the bassoon. Before the course, I was never attached towards listening to Jazz music, but now I have discovered that I have started liking jazz music and I am eager towards attending jazz concerts in future.One fine Sunday, to be more specific, on 28th March, I was free and hence I planned to attend a concert and later I felt lucky to have attended it, as the concert turned to be one of the favourite concerts, I had attended. Karen Johnson was playing on violin and Joanne Kong was playing on a piano. I liked both the performers and it was based on a classical music. Schumann music comprised of lots of pieces and I enjoyed listening to it too. I could discover and gather much information about Schumann music and learnt how difficult it is to learn and play using different pieces. However, I wasn’t impressed much by the Bass instrument, and I couldn’t list out the reasons for disliking it. While listening to bass, I was feeling as if the sound didn’t come out of the instrument. On the other hand, experiences gained by me in watching several live music and live performers helped me to rate a musical concert based on the performance and encouraged me to attend more and more concerts even after the classes were finished.After completing the course, whenever I used to listen to music on my PC or Radio, I used to think how the performers are able to captivate us towards their music.I would personally feel that the most effective thing in the Experiencing Music course was attending the concerts, Convocations, and the rehearsals. I learnt newer things from each and every concert I attended and I learnt several things, which I wasn’t aware of earlier. However, I guess that the least effective thing was writing the online reviews about the concerts based on the responses from those who attended the concert. This can be overcome by initiating a discussion panel in the class between the students under the guidance of a professor who will help everyone to know more and enable them to gain a better experience on such concerts. Finally, I was enjoying the course with lots of fun and it helped me a lot to know about music. It would be nice if some international music and pieces are played in some of the future concerts which will enable the students to gain experiences about international music.

Saturday, March 7, 2020

Grow Your Own Multicolor Mineral Crystal Specimen

Grow Your Own Multicolor Mineral Crystal Specimen Natural minerals need millions of years to form, but you can make a homemade mineral in just a few days using inexpensive ingredients you can get at a home supply store. The chemicals grow different colors of crystals, which look like a geological specimen. The result is pretty enough to showcase at home or in the lab. Homemade Mineral Materials alum or chrome alumcopper sulfateborax or boric acidwaterfood coloring (optional)rock or other material for a base Regular white alum is sold as a kitchen spice. If you use this alum, youll want to add food coloring to grow colored crystals or you can stick with the natural clear crystals. Chrome alum (also known as chromium alum or potassium chromium sulfate) is available online and grows natural purple crystals. If you have both chemicals, you can mix them to produce natural lavender-colored crystals. Copper sulfate grows naturally blue crystals. It is sold either as a pure chemical online or as a root killer at a home supply store. Check the label to make sure copper sulfate is the ingredient. The product will look like a blue powder or granules. Boric acid is sold as an insecticide (roach killer) or disinfectant powder. Borax is sold as a laundry booster. The white powder of either chemical produces delicate white crystals. Procedure Growing a homemade mineral specimen is a multi-step process. Youll grow one layer of crystals on a rock, let the specimen dry, then grow another layer of a different chemical, let it dry, and grow the third layer to complete the project. First, find a rock and a container just large enough that you can add liquid to cover the rock completely. You dont want too big of a container or youll have to make up a lot of each crystal solution. Make up the crystal growing solutions one at a time, as you need them. In all cases, the procedure for preparing the solution is the same. Dissolve as much chemical as you can in boiling hot water. Add food coloring, if desired.Filter the solution through a paper towel or coffee filter to remove any sediment.Allow the solution to cool slightly so you dont burn yourself and dont accidentally dissolve any pre-existing crystals (for the second and third crystal sets).Place the rock or other substrate in a container. Pour the solution into the container until the rock is covered.Allow crystals to grow overnight or for a couple of days (until you are pleased with them). Then carefully remove the rock and place it on a paper towel to dry. Empty the container of solution and let it dry.When the rock is dry, return it to the empty container and add the next crystal solution. While you can grow the crystals in any order, my recommendation is to start with the alum, followed by the copper sulfate, and finally the borax. In any case, Id do borax last because the crystals are relatively fragile. Once the mineral specimen is complete, allow it to air dry. Once it is dry, you can display it. Over time, changes in the humidity of a room will alter the appearance of the crystals. If you wish to store the crystals, gently wrap them in paper to help keep the humidity stable. Alum Solution Recipe 5 tablespoons alum1 cup very hot water Copper Sulfate Recipe Copper sulfate saturation is highly dependent on water temperature. Determine how much water you need to fill your container. Heat it in a kettle or microwave until it boils. Keep stirring in copper sulfate until no more will dissolve. There will be undissolved material in the bottom of the container that you can filter out using a paper towel. Boric Acid or Borax Recipe Stir boric acid or borax into very hot tap water until no more will dissolve. Additional Crystals To Grow If three colors isnt enough for you, you can add delicate needle-like crystals of Epsom salts or red potassium ferricyanide crystals.

Wednesday, February 19, 2020

Contemporary Hospitality Industry Assignment Example | Topics and Well Written Essays - 3000 words

Contemporary Hospitality Industry - Assignment Example Keeping with the intensive development along with continuous success experienced by the global hospitality industry, the primary focus of this report is to provide an in-depth understanding regarding the current industrial trends on the basis of its typography, structure, ownership guidelines and other essential factors. The discussion hereafter also incorporates adequate information associated with the operational areas, professional bodies, required educational skills along with a critical analysis of the external environmental factors of the global hospitality industry. ‘Hospitality’, can be defined as a well-built corporate establishment that ensures to provide meals, refreshments along with accommodation facilities as services in terms of mutual benefits for both the clients and the organization as well. In general, the concept of hospitality industry can also be termed as an effective blend of tangible and non-tangible products and/or services in order to meet the desired expectations of the clients who commonly comprise tourists. It basically incorporates three core categories including food, accommodation and refreshments (National College of Business Administration, 2009). The dimension serving food and beverage in the hospitality industry tends to incorporate restaurants, pubs and night-clubs among others. Similarly, the extensive numbers of resorts and hotels can be considered as the accommodation categories in the respective industry. According to the recent developments of different products and/or services, the services provi ded through the travel and tourism companies can also be regarded as a major division of the hospitality industry that empowers the competitive position of the global hospitality industry. As apparent, the organizations in the  contemporary hospitality industry includes various types of ownership structures ranging from the government or publicly owned proprietorships, joint ventures, partnerships and franchises among others.